Vertical Endeavors &
Nicros: St. Paul, MN
Branding, Stationary, Website, Banners, Emailers, Competition T-Shirts, Social Media Posts, Brochures, Signage, Rack cards, Booklet Inserts, Sales Sheets
Re Branding System:
Established two new logos to be used during the 25th anniversary of the start of Vertical Endeavors as well as future Pop-Up Competitions. Created a new color scheme using bright and vibrant colors that mimic the handholds used everyday in the climbing gyms. Utilized two different typefaces (Primary: Avenir/Secondary: Bebas Neue) to showcase trending use of typography while leading design and marketing in 2018.
PRIMARY:
SECONDARY:
